Accounts
Save each ad account once with its token. Switch between them with the pills at the top.
Google Ads accounts (optional — Overview spend now sourced from Metabase; this only powers the Keywords tab)
Only needed if you want the Keywords tab (search-term suggestions). Spend tracking on the Overview is computed from the Metabase funnel CSV below.
Funnel / Metabase data — one CSV URL covers both brands (Marketing Single Source of Truth)
Powers the Funnel tab — interview gap, top campaigns by interviews attended, cost per admit per brand. Aggregates ~50k touchpoints client-side.
Shared settings
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Open Settings → fill in token + account ID for each brand → hit Refresh.
Defaults already mapped: hot lead = application_situation_hot pixel event · leads = standard "Submit application".